Jockey – Photographing Their New Brand Campaign

jockey

INFO:

  • Commissioned by Jockey International to create a new brand look for their Sport Mesh series of underwear.
  • 10 separate images were made, representing each of the new underwear designs for the international market.
  • This project won the 2011 American Graphic Design Award.
  • The look created for the hero shot and subsequent 10 images were inspired from Beylerian’s lighting technique developed from The Pole Project series.

THE TEAM:

  • Art Direction: Kristin Schroeder
  • Model: Aaron / Ford Modeling Agency
  • Lighting & Digital tech: Jose Zakany
  • Stylist: Judith Bodart Beylerian
  • Hair & Make up: Stacy
  • Photographers assistant: Kari Castrogiovanni
  • Advertising Agency: Turner Duckworth

THE HANG TAG:

jockeyaward2

THE INSPIRATION: This is the image that inspired the look for the branding campaign.

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BEHIND THE SCENES:

jockeyshoot1

 

jockeyshoot2

 

jockeyshoot3

 

jockeyshoot4

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