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Images created for Yoggx

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INFO:

  • “Images for Yoggx Brand”
  • Photography by Gregory Beylerian
  • Body Art by Gregory Beylerian
  • To learn more about the Yoggx brand, www.yoggx.com
art and fashion advertising

Branding images for Yoggx fashion

art and fashion advertising

nude with bicycle

Nude with Bicycle, Brand Campaign

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INFO:

  • Created as part of a branding campaign for custom bike builder: Predator Cycling
  • Playing off the look of sports car posters from the late 1980’s.

Photo Shoot for Billboard in Commercial – Phones 4u

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(Film still from the commercial)

INFO:

  • Project: Photograph lead actor in commercial for Phones 4u that will be used to construct an adventure themed movie billboard. Phones 4u is a large independent mobile phone retailer in the United Kingdom.
  • Emmy award winning Film Maker: Tractor
  • To view Commercial: Welcome to the #FutureYou – Phones 4u

Photo Shoot For ArtPhere Bags

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Advertising Campaign

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HomeGirl Cafe cookbook

Hungry For Life

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INFO:

  • Commissioned to create the images for a book about the life and transformative process of HomeGirl Cafe thru the growing, prepping and serving of food. “Hungry For Life” is a cookbook that tells the story of the Homegirls thru new and traditional recipes inspired from the cuisine of Mexico.
  • The Book is 210 pages, printed on high quality paper.
  • 100% of the proceeds go to HomeBoy Industries – Order the book from Homeboyindustries.com

TEAM:

  • Chef: Pati Zarate
  • Photography and project management: Gregory Beylerian
  • Creative director: Geri Cusenza
  • Stylist: Judith Bodart Beylerian
  • Story: Kaile Shilling
  • Food assistant: Yanet Rodriguez
  • Graphic design: Dachelle Duffy
  • Published by: Cusenza Family Foundation

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SOME SAMPLE PAGES FROM THE BOOK:

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SOME PHOTOS FROM THE BOOK:

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homegirl cafe cookbookhomegirl cafe breakfastHomegirl cafe breakfasthomegirl cafe cookbookhomegirl cookbook souphomegirl cookbook photography

 

ENDORSEMENTS FOR THE COOKBOOK:

“I find inspiration in the young women and men of Homegirl Café who are determined to use lessons found in cooking and in the kitchen to build a better future for themselves and their community. Empowered with resources and real-world, career-building skills, these fine young chefs now present their first cookbook.

“Hungry for Life is filled with recipes inspired by childhood stories like Homegirl Audrie’s memory of counting pinto beans with her grandmother and comfort foods like Sopa de Fideo. These stories remind us all of the healing nature of good food and the power that lies in preparing and sharing it. Hungry for Life is a first platform for the resilient voices of a new cooking movement: empowered young chefs share the recipes that make them who they are and the inspirational stories behind them.”
—Thomas Keller, Chef/Owner
The French Laundry and founder Homegirl Externship Program at Bouchon Beverly Hills

“Pati Zarate’s Homegirl Café is a testament to the transformative power of real food. Through the café, scores of young women and men have engaged in meaningful and rewarding work, and have been given the best possible job training for connecting with the land and restoring a rhythm and purpose to their lives. This book is so much more than just a collection of delicious recipes—though with its creative seasonal salsas, salads, and moles, it is certainly that, too. Hungry for Life shows how lovingly prepared food can be a powerful expression of beauty, caring, history, and community.”
—Alice Waters, Chef/Owner
Chez Panisse, Berkeley and founder of the The Edible Schoolyard Project

“Hungry for Life reflects what many of us strive for when teaching in the culinary industry. Stories of young people that have a desire for a better future, the drive to change their life’s path, and a passion for good food that will strengthen their confidence, are very inspiring. That is why Homegirl Café and the work by Homeboy Industries are essential in our community.”
—Daniel Drumlake, CEC, CCE, CCA, AAC, WCC, ACE
Professional Chef and Culinary Educator

ABOUT THE COOKBOOK:

All proceeds go directly to Homeboy Industries.
“Hungry for Life” is a cookbook like no other. A project of one of Homeboy Industries’ social enterprises, the Homegirl Café. The cookbook’s light, colorful, healthy take on Mexican foods is grounded in family traditions, cultural roots, and personal stories. The recipes are unexpected and delicious – using apple salsa atop a carnitas taco, mangos in salsas, caramelizing hibiscus.

Founding Homegirl Chef Pati Zarate opens up a whole new side of Mexican cuisine. “Hungry for Life” is a cookbook about so much more than food. Cooking together, breaking bread, and sitting down for a meal —these are some of the most ancient and enduring ways of communion and connection with each other.

To cook for someone is to share your gift with others. At the Homegirl Café, Pati Zarate has given her heart to the girls, the trainees who learn to cook the dishes that make up the stories and memories of her life. As the young women learn to prep, slice, season, and taste, they begin to find them and add their own struggles, stories, and triumphs so when a meal is delivered-with-care tableside to those who make the trek to the Homegirl Café in downtown Los Angeles, the experience nourishes the patrons on many levels. Hungry for Life is filled with stunning photographs, enticing recipes, and compelling stories about the trainees’ experiences with and love of Father Greg Boyle, founder of Homeboy Industries. Pati Zarate and Alisha Ruiz, one of the young women who changed her life working in the Café, contribute so much to “Hungry for Life,” a cookbook to be treasured, used and shared as gifts with family and friends.

All proceeds from the sales of the Hungry for Life Cookbook go to Homeboy Industries. The proceeds support the free services and programs available to Homeboy’s trainees and community clients. Programs and services such as tattoo removal, case management, mental health and legal services, job development, solar panel certification & training, and a robust education and curriculum department. The services and programs the trainees receive are critical components for the trainees as they strive to change and transform their lives, leaving their former gang ties behind them and breaking the cycles of incarceration in their lives.

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Sensual Jewels – Couture Jewelry Photo Shoot

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INFO:

  • Images created for Judith Bodart Beylerian’s 2013 Catalog
  • Model: Jessica
  • Hair, make-up and styling: Judith Bodart Beylerian

 

Product shoot for Artecnica

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INFO:

  • Product shoot for “Yorky Light” and “Thalie Bowls”
  • Artecnica is a Los Angeles based design company that collaborates with the most established and emerging international designers to create inspiring decorative objects for the living environment.
  • http://www.artecnicainc.com

Bouchon – Photographed New Winter Products

Photographed for Thomas keller and his award winning restaurants and Bakery. These images were for their winter collection. His Book “Bouchon Bakery” is on the New York Times bestseller list.

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SoCal Jets Brand Identity Photo Shoot

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INFO:

  • Objective was to create  elegant yet contemporary promotional photographic images for SoCal Jets, a professional corporate Aircraft service facility.
  • SoCal Jets is a premier full service general aviation maintenance, avionics, and repair facility, employing some of the best corporate aircraft technicians dedicated to maintaining aircraft to the highest standards.
  • To see the photographs implemented in SoCal Jets Web site: http://socaljets.aero

 

HomeGirl Cafe – Smash it Up!

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INFO:

  • Created the photographs for marketing and promotion materials as well as for the billboard of HOMEGIRL CAFE’S latest project: SMASH IT UP HOMEGIRL! is the Homegirl Café’s newest farmers’ market concept, where homegirls “smash up” seasonal fruits and vegetables to create a healthy cocktail of salad-fresh ingredients.
  • What is Homegirl Cafe?:
    Homegirl Café, a division of Homeboy Industries, is a social enterprise assisting at-risk and formerly gang-involved young women and men to become contributing members of our community through training in restaurant service and culinary arts. Homegirl Café offers a one year training program within the food and service industry, empowering young people to redirect their lives and providing them with hope for their futures.
  • http://www.homegirlcafe.org

Jockey – Photographing Their New Brand Campaign

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INFO:

  • Commissioned by Jockey International to create a new brand look for their Sport Mesh series of underwear.
  • 10 separate images were made, representing each of the new underwear designs for the international market.
  • This project won the 2011 American Graphic Design Award.
  • The look created for the hero shot and subsequent 10 images were inspired from Beylerian’s lighting technique developed from The Pole Project series.

THE TEAM:

  • Art Direction: Kristin Schroeder
  • Model: Aaron / Ford Modeling Agency
  • Lighting & Digital tech: Jose Zakany
  • Stylist: Judith Bodart Beylerian
  • Hair & Make up: Stacy
  • Photographers assistant: Kari Castrogiovanni
  • Advertising Agency: Turner Duckworth

THE HANG TAG:

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THE INSPIRATION: This is the image that inspired the look for the branding campaign.

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BEHIND THE SCENES:

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Custom Art Bicycle Photo Shoot – 6 images

INFO:

  • Custom built bicycle: www.predatorcycling.com
  • Model: Amita
  • Hair, Make-up, Styling: Judith Bodart Beylerian
  • Lighting support: Jose Zakany
  • Artwork on Bicycle and Photography: Gregory Beylerian
  • Photographed on location at Venice Beach, California

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Creating Promotional images for HomeBoy Industries.

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INFO:

  • Photography: Gregory Beylerian & Jose Zakany
  • Homeboy Industries needed images to help promote HomeGirl Cafe with  postcards, web site and other promotional materials
  • Banners were created, 3’x9′ , to be hung at 25 different farmers markets located thru out  the Los Angeles area to promote awareness for HomeGirl Cafe and HomeBoy Bakery
  • Homegirl Cafe is a favorite farm-to-table breakfast and lunch spot featuring Latino flavors with a healthy, contemporary twist, where homegirls serve tables instead of serving time. To Learn more, visit: http://www.homeboyindustries.org

SOME PHOTOGRAPHS FROM THE PROJECT:

 

Homegirl-cafehomegirl cafefather Gregory Boyle of HomeBoy Insdustriesworking at Homegirl cafeHomeboy Insdustries

 

 

 

Branding Images for HomeGirl Cafe Go Live!

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INFO:

  • HomeGirl Cafe Branding Campaign
  • Images created to help promote the HomeGirl Cafe, a division of HomeBoy Industries.
  • Homeboy Industries is an extraordinary organization that assists at risk, formerly gang – involved youth and the recently incarcerated to become contributing members of our community through a variety of services in response to their multiple needs.

To learn more:

Homeboy Industries: http://www.homeboy-industries.org/

Homegirl Cafe: http://www.homegirlcafe.org

Album Cover

Mark-alexander

INFO:

  • Album cover art created for the 2011 release of Mark Alexander’s 2011 solo album entitle Sanctuary
  • Medium: Ink, watercolor and pigment on polymer.

DISCOGRAPHY:

Revolution- Little Steven-1989, BMG International

The Bodyguard-1992, Arista

Time Was-Curtis Stigers-1995, Arista

Home Alone 2 Soundtrack-Little Steven- 1992, Arista

Glory of Gershwin Featuring Larry Adler- 1994, Island

Welcome to the Neighborhood- Meat Loaf, 1995, MCA

Meat Loaf Live Around the World- 1996, Rhino/Ada

Pavorotti and Friends for the Children of Bosnia- 1996, Decca

Joe Cocker-Across From Midnight Tour- Live DVD Eagle Vision

Couldn’t Have Said it Better- Meat Loaf-2002, MCA

This is a Beautiful Town-Michael Zapruder- 2002 Explorable Oriole Records

Meat Loaf Live with the Melbourne Symphony- Meat Loaf- 2004, Sanctuary

Bat Out of Hell 3-Meat Loaf-Mercury,Virgin-2006

The Mini Automobile Art Skin

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nude with guitar

Nude with Guitar

nude with guitar

Photo shoot with musician to create images for album, press and social media

Predator Bicycles Branding Campaign

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Predator cycling is a custom built Southern California bicycle manufacturer that specializes in racing components and hi end hand made bicycles. This image was created as part of a branding campaign that emphasized the art and beauty of sophisticated engineering and design in hi end bicycle construction.

Second Skin Ad campaign for sexy sportswear

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INFO:

  • Ad campaign created for new couture sport accessory wear designed by Judith Bodart Beylerian

 

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