The Medz-Mobile
The Medz-Mobile was created in the mid 1990’s at the very birth of the Art car movement. The story goes as follows: I would suspiciously inherit my grandmother’s (medzmama in Armenian) 1968 Volvo 144S from my aunti Aida and uncle Meno. On the day they handed me the title to the car, I looked closely at the original date the car was purchased by my Medzmama and it said July 14, 1968. It was now July 14, 1996 to the day and when I asked if they were aware of this auspicious timing, they said not at all and were just as surprised. The car was exactly 28 years old and in two weeks it would be my 28th birthday.
The car was handed to me in perfect condition, my grandmother was very meticulous. The plastic wraps from the factory to keep the visors clean when delivered to a new customer had not even been removed! When I drove the car, I made sure friends would not even bring food or drink inside as I was so concerned about damaging the car in any way, after all my grandmother had kept it in pristine condition for 28 years. I did not yet have a parking driveway where I lived and sure enough one day when come to the car parked in the street, there was a quarter-sized dent on the back fender. I was devastated and could not believe that I was not able to keep the car without damage for more than a few months.
After a few hours or a day or two, I realized something. I had become so vulnerable to the perfection of the vehicle. I made it stressful for friends to sit in the car, were their feet clean, watch the upholstery. I could not sleep well at night wondering if I would wake up in the morning to discover a new scratch or dent while the park sat vulnerable in the streets of Los Angeles. I realized this was not only an issue for my well-being, I also became aware of this deep interruption with my life forces, my creativity, the source for which all my possibility flows was now becoming heavily constricted, like a water hose being kinked.
I realized I had to transcend what felt like a spell on my mind. I had to break this limitation and return my liberation. To some this may not have relevance however for me at this time in my life, all my endeavors were oriented to do this. I had moved to Los Angeles to begin the deeper work of inward attention, to tap the well of possibility within. And here I was, with my attention focused this way and experiencing a major blockage in the flow. So metaphorically speaking, I took a sledgehammer to it and went wild. I gave myself permission to be free and the process of transformation and empowerment began. What began as an incredibly fragile condition became transformed into a profoundly powerful liberation experience. This is not metaphorical as the dynamic outcomes for which the MedzMobile attracted were nothing short of extraordinary. From opportunities and exhibitions to the joy the car brought to people anywhere I went.
While transforming the car into a functional sculptural painting, I had not taken one thing into consideration. That it would become an attention magnet, after all it was still my car. At this phase of my life, I still had the strong remnants of powerful shyness that was psychological leftovers from my childhood. It took quite some time to get used to the attention the car drew to me. What helped me overcome this contact with people was how The Medz-Mobile drew people to me, there was joy and illumination, it was as if the car healed moments of pain in people’s hearts. As the Medz-Mobile would drive down the street I began to observe people’s faces before they saw me. They would go from a face that looked preoccupied with entangled mental thinking to becoming stunned and awakened out of a negative mental illusory state by this vehicle resonating the energy of an other person’s liberation process, represented by paint and sculptural processes. The true power of art became revealed to me, beyond an intellectual idea to be studied in books and classrooms. The experiential phenomenon of shifting consciousness to new planes of possibility, the Medz-Mobile became the vehicle of such transformations.
Body Language Exhibition
The Medz-Mobile was installed at the center of the Body Language exhibition Jude and I created. At this 50,000-square-foot gallery space, we presented Paintings, photography, sculpture, a fashion show and live performances. People could walk around and sit inside the Medz-Mobile, to feel the energy that words can not describe.
Peterson Automotive Museum
The Medz-Mobile is presented at the “Wild Wheels” exhibition at the beautiful Peterson Automotive Museum of Los Angeles February 8 – May 26 2003. Wild Wheels: Art for the Road highlights a contemporary art form that responds to the automobile’s influence on American life and culture. Featuring a dozen exciting, humorous, and visually powerful automobiles that have been painted, sculpted, and otherwise creatively adorned, the exhibition demonstrates the range and variety of the Art Car phenomenon as well as the techniques, motivations, and inspirations of some of its artists.
Promotional Materials for exhibition.
Portrait by Harrod Blank for accompanying coffee table book of art cars.
School Visits
On occasion I would take the Medz-Mobile to schools for the kids to be inspired. The Medz_Mobile had an amazing sound system, I would park the car, open all the doors, play fun music, turn on the big glowing red hearts and let the kids explore inside and out.
Daily Life
The Medz-Mobile was my daily driver for many years. Perhaps I never got fully used to the energy of what I was sitting in as you were constantly reminded by the reactions from the world outside the car’s glass bubble. The car was never created to be a magnet of attention, that part of the experience could become tiring and there was no way to turn it off. I was aware however that the phenomenon seemed to be very therapeutic for people, the Medz-Mobile seemed to lighten their day and bring sparks of inspiration/resuscitation to their hearts.
The Medz-Mobile parked on Melrose avenue.
On a joy ride with Jude and Rachel.
Detail image of the densely populated dash/altar.
In Films
Appears in documentary film about the art car movement.
The Medz-Mobile appears in PJ Harvey’s music video.
The Medz-Mobile has a cameo appearance in the movie Thirteen.
In The News
One can never underestimate the power of free advertising. The creation of the Medz_mobile was intuitive and spontaneous. The consequences of having a car that became a visual magnet had not been contemplated. Since the Medz-Mobile was the only car I had at the time, it had its fair share of time on the road. Anne McDermott a senior reporter for CNN would be the first to flag me down for an interview. I was incredibly shy in these days, the unstarategized attention was difficult to handle however yielded many interviews and opportune outcomes.
The Medz-Mobile is featured in The Los Angeles Times Magazine.
Article in The Los Angeles Times Newspaper.
Featured in materials uses coffee table book.
Featured in Eccentric TV series.